Case Study of Chimney Indian Restaurant †MyAssignmenthelp.com

Question: Discuss about the Study of Chimney Indian Restaurant. Answer: Introduction Located at one of the most attracted tourist destination, Eruera St, Rotorua, Eruera St, Rotorua, Chimney Indian Restaurant has failed to attract customers for increasing the sales. In spite of the various food varieties and cosy decor, the restaurant lacks the market position. In this project, a detailed study has been conducted for evaluating the market position of Chimney Indian Restaurant and current trends among the customers. Project justification: Need for the project Rotorua is one of the popular tourist destinations is crowded with several restaurants for targeting both the local customers as well as tourists. Due to the presence of several restaurants, "Chimney Indian Restaurant finds it hard to attract customer for increasing the sales. In addition to that, the presence of two different Facebook pages has created significant confusion among the customers for gaining correct information. Therefore, developing a new website and engaging in engaging in e-marketing would help in retaining the customer base and improve their sales. In addition to that, improving the online presence of the restaurant would help in increasing the publicity among the tourists and local customers. Outcome expected After the completion of the project, the following are expected: The project will be able to increase the online customer base of the restaurant; The Facebook page would obtain minimum of 50 shares and 250 likes on 1st November 9, 2017; The project would help the restaurant to beat the market competition; Objectives The undertaken project has been considered for increasing the sales of Chimney Indian Restaurant through an online presence. The objectives developed for the project are illustrated as follows: To collapse the existing two Facebook pages into one; To provide regular updates of the information about the Chimney Indian Restaurant through the Facebook; To develop a new website while integrating the features in online booking, and information about the dining experience; To increase the customer base and online popularity of Chimney Indian Restaurant; Scope and Deliverables The in-scope of the project includes the following: To merge the two existing Facebook pages of Chimney Indian Restaurant; To develop a new website for Chimney Indian Restaurant; To regularly update the information about Chimney Indian Restaurant" on the Facebook page; The out-of-scope of the project includes the following: The determination of the financial condition and benefits of the restaurant is not included; To increase the publicity of the restaurant through offline methods including magazines, broachers and newspaper; To deal with the legal issues of Chimney Indian Restaurant; The deliverables of the project include the following: To merge the existing two Facebook pages into one and regularly update the restaurant; To create and implemented a new website for the restaurant; To conduct a market analysis and competitiveness of the existing competitor restaurant; Methodology In the initial phase of project initiation, a detailed study has been conducted based on the qualitative and qualitative data collection method for determining the customer expectation and current trends of restaurant operating at Rotorua. The analysis of the information provided with the market position and customer base for Chimney Indian Restaurant. From the review and analysis, it has been identified that Lovely India and Indian Star are the most notable competitor of Chimney Indian Restaurant. Furthermore, the analysis of the current trends and customer expectation has shown the need for the extensive online presence for increasing the customer base. The project has been developed based on the appropriate application of techniques and process for the completion. For the development of the appropriate website for Chimney Indian Restaurant", Agile software development process has been followed. The application of agile methodology provides an iterative process for the design and implementation of the website in regards to the customer satisfaction and process adaptability of "Chimney Indian Restaurant. Furthermore, agile processes allowed the project manager to break down the website design into several smaller parts and integrate one module at a time within the website. In addition to that, the website has been developed in iterative sprints providing the advanced booking option in one sprint and regular information updating in another sprint. The project will be completed based on four major phases including project initiation phase, project planning phase, project implementation phase and project completion phase. The review and analysis of the market position will be completed during the initiation and planning phase. During the project implementation phase, the website will be developed, and the existing Facebook page has been enhanced. Deliverables Met For the successful completion of the project, a detailed schedule has been developed highlighting the appropriate deliverables. In addition to that, dates have been assigned for ensuring the timely progress of the appropriate deliverables for the project. Deliverables Time Completed Status To merge the existing two Facebook pages into one and regularly update the restaurant; Not met as the password of the previous page was not present. The new pages have been enhanced and obtained relevant likes from the targeted customer base. 15th September 2017 On time To create and implemented a new website for the restaurant; 1st November,2017 Delayed To conduct a market analysis and competitiveness of the existing competitor restaurant; 31st October 2017 On time Deliverable analysis against the objective Deliverables Analysis of Objectives To merge the existing two Facebook pages into one and regularly update the restaurant; The first and second objective of the project aims at improving the customer base and online presence of the restaurant. The completion of this deliverables would help in ensure "Chimney Indian Restaurant to target the appropriate customer through online presence of the restaurant. To create and implemented a new website for the restaurant; The third objectives deal with the development of an online website for allowing the customer to book an advanced table for family and romantic dinners. The completion of this deliverables allows the restaurant to ensure the online presence of the restaurant and reach a wider customer base; To conduct a market analysis and competitiveness of the existing competitor restaurant; In spite of being located in one of the most popular location in Rotorua, Chimney Indian Restaurant. It is essential to conduct the market analysis and compare the market competition against other restaurants namely Lovely India and Indian Star. Completion of this deliverables allows the restaurant to evaluate the current market position. In addition to that, this also provided the relevant advantages and disadvantages of online presence that could be used for increasing sales at Chimney Indian Restaurant. Recommendations / Implementation plan / Final product Various recommendations that have been made for the undertaken project includes: A feasibility study needs to be conducted for evaluating the need for website and Facebook pages; A detailed Gantt chart and schedule needs to be developed with Gantt Chart, and proper monitoring needs to be done for ensuring the timely completion of the project; Conclusion The identification of the appropriate needs outcome and objective of the project; allowed in the development of proper plan and methodologies for the project. Furthermore, the project scope showed the detailed activities and modules that need to be completed for the project. Following the identified plan and process evaluated in this report helps in ensuring the proper quality and standard required for the development of the website and merging of the Facebook page for increasing the customer base of Chimney Indian Restaurant. Bibliography Fleming, Q. W., Koppelman, J. M. (2016, December). Earned value project management. Project Management Institute. Joslin, R., Mller, R. (2015). Relationships between a project management methodology and project success in different project governance contexts.International Journal of Project Management,33(6), 1377-1392. Kerzner, H. (2013).Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Kerzner, H. (2017).Project management metrics, KPIs, and dashboards: a guide to measuring and monitoring project performance. John Wiley Sons. Marcelino-Sdaba, S., Prez-Ezcurdia, A., Lazcano, A. M. E., Villanueva, P. (2014). 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